Name
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First Name
Last Name
What's your email address?
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What is the company name?
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What is the main benefit that your business provides to its customers?
How do you currently perceive your brand, and how do you think your audience perceives it?
Have you engaged in design projects before? If so, what were the primary deliverables, and what were the outcomes?
What are the primary business objectives you aim to achieve through this brand identity engagement?
What are your expectations when working with design professionals? Are you looking beyond visual design deliverables?
Can you identify any specific challenges or opportunities your business is currently facing in your industry or market?
What made you choose to speak with CBA? What work did you see that attracted you to us?
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How do you perceive your position within the competitive landscape, and who are your main competitors?
If we were to fast-forward three years from now, what does success look like for your business both personally and professionally?
What position do you want to occupy in the market?
How many decision makers will there be?
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Have you ever considered or engaged in branding services before? If not, what intrigues you about incorporating it now?
Who is your ideal customer?
(Demographics, interests, challenges — paint a picture.)
What key challenges or pain points do your customers face that your product/service helps solve?
What emotions do you want your brand to evoke in your audience? (Check all that apply)
How would you describe your brand’s personality?
(Check all that apply)
What are your company’s core values?
(Top 3–5 values that guide how you do business.)
What brands inspire you, and why?
(These don’t have to be in your industry.)
How will you measure the success of this branding project?
(More sales, brand recognition, audience engagement?)
Are there any must-haves for this project?
(Budget, timeline, specific applications?)
Are there any hard restrictions here?
What are your Top 3 favorite Logo Style? See the black card below. (Not the white card)
What are your Top 3 favorite Logo Types? (Below the black card! The white card,)
