A Sustainable Brand Transformation

Embark on the inspiring journey of Second Chances, an eco-conscious company dedicated to transforming scrap materials into recycled shirts. Collaborating with Barrel Maker, our brand design agency based in Chicago, IL, we undertook the mission to create a cohesive brand identity for Second Chances.

Challenge: Design a brand identity resonating with eco-conscious consumers, effectively communicating Second Chances' mission of promoting sustainability through innovative recycling.

Thinking Process: Drawing inspiration from recycling and handcrafting artistry, we crafted a primary logo featuring hand-drawn text resembling thread and needle. This symbolizes the craftsmanship behind creating recycled shirts.

Type Choices and Color Scheme: Selected fonts harmonize with the handmade aesthetic, complementing the brand's commitment to sustainability. The vibrant yellow and black color scheme represents positivity, optimism, sophistication, and lasting fashion.

Brochure and Email Drip Campaigns: Designed a captivating brochure showcasing the artistry of recycled shirts, embracing hand-drawn elements and the vibrant color scheme. Email drip campaigns seamlessly integrated the logo and brand colors, emphasizing sustainability and the positive impact of choosing recycled fashion.

Explore the sustainable transformation of Second Chances with Barrel Maker: Discover Second Chances